Santa Cruz

Capitola

Scotts Valley

Diana Mercer

Compass

Diana Mercer

Compass

$2mmedian price

4homes sold

3buyer transactions

Diana Mercer's Top Cities

Listings closed in the past 24 months

Santa Cruz2

Capitola2

Scotts Valley1

Soquel1

Aptos1

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Performance Summary

Since January 2023, Diana Mercer has closed 4 transactions representing homeowners, and 3 transactions representing buyers with a total production value of $12M and a median price of $2M. Most of Diana Mercer's transactions are single family homes.

California

Select a market segment:

All Property Types

All Price Ranges

$600k-$1M

$1M-$2M

$2M-$5M

$5M or More

Listing Activity

ACTIVITYNumber of listings

Market Average

Closing Performance

PERFORMANCECLOSE RATE

100%

Market Average

79%

Pricing Precision

PRECISIONList-to-Sale Price Ratio

88%

Market Average

100%

Speed To Sale

SPEEDDays on Market

54 Days

Market Average

16 Days

Diana Mercer’s Performance by City

Compare Diana Mercer’s performance to other agents based on price range and property type.

Santa Cruz, California
ZIP: 95062

Select a market segment:

All Property Types

Single Family Homes

Condos

All Price Ranges

$600k-$1M

$2M-$5M

Listing Activity

ACTIVITYNumber of listings

Market Average

Diana Mercer has sold 2 listings in Santa Cruz. The market average for similar properties sold in this area is 2, meaning Diana Mercer's performance is the same as their peers.

Closing Performance

PERFORMANCECLOSE RATE

100%

Market Average

90%

Diana Mercer has a close rate of 100% for listings in Santa Cruz. The market average for similar listings in this area is 90%, so Diana Mercer has closed 10% more listings than their peers.

Pricing Precision

PRECISIONList-to-Sale Price Ratio

88%

Market Average

100%

Diana Mercer closed listings in Santa Cruz at 88% of the original listing price. That’s a drop of 12% from the original listing price. The market average in this area is 100%, meaning Diana Mercer drops the listing price by 12% more than other agents selling similar properties in this area.

Speed To Sale

SPEEDDays on Market

69 Days

Market Average

16 Days

Diana Mercer's average days on market for listings in Santa Cruz is 69 days. The market average for similar properties is 16 days, meaning Diana Mercer closes listings 53 days slower than their peers.

Capitola, California
ZIP: 95010

Select a market segment:

All Property Types

Single Family Homes

All Price Ranges

$5M or More

Listing Activity

ACTIVITYNumber of listings

Market Average

Diana Mercer has sold 1 listing in Capitola. The market average for similar properties sold in this area is 1, meaning Diana Mercer's performance is the same as their peers.

Closing Performance

PERFORMANCECLOSE RATE

100%

Market Average

85%

Diana Mercer has a close rate of 100% for listings in Capitola. The market average for similar listings in this area is 85%, so Diana Mercer has closed 15% more listings than their peers.

Pricing Precision

PRECISIONList-to-Sale Price Ratio

81%

Market Average

99%

Diana Mercer closed listings in Capitola at 81% of the original listing price. That’s a drop of 19% from the original listing price. The market average in this area is 99%, meaning Diana Mercer drops the listing price by 18% more than other agents selling similar properties in this area.

Speed To Sale

SPEEDDays on Market

62 Days

Market Average

17 Days

Diana Mercer's average days on market for listings in Capitola is 62 days. The market average for similar properties is 17 days, meaning Diana Mercer closes listings 45 days slower than their peers.

Scotts Valley, California
ZIP: 95066

Select a market segment:

All Property Types

Single Family Homes

All Price Ranges

$1M-$2M

Listing Activity

ACTIVITYNumber of listings

Market Average

Diana Mercer has sold 1 listing in Scotts Valley. The market average for similar properties sold in this area is 1, meaning Diana Mercer's performance is the same as their peers.

Closing Performance

PERFORMANCECLOSE RATE

100%

Market Average

86%

Diana Mercer has a close rate of 100% for listings in Scotts Valley. The market average for similar listings in this area is 86%, so Diana Mercer has closed 14% more listings than their peers.

Pricing Precision

PRECISIONList-to-Sale Price Ratio

102%

Market Average

100%

Diana Mercer closed listings in Scotts Valley at more than 102% of the original listing price. The market average for similar properties is 100%, meaning Diana Mercer closes listings 2% more than other agents selling similar properties in the area.

Speed To Sale

SPEEDDays on Market

9 Days

+89% faster

Market Average

17 Days

Diana Mercer's average days on market for listings in Scotts Valley is 9 days. The market average for similar properties is 17 days, meaning Diana Mercer closes listings 88.9% faster than their peers.